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Anna Szentivanyi

Anna Szentivanyi

Manager Customer Marketing, MONDELĒZ INTERNATIONAL

Anna Szentivanyi heads up the customer marketing team in Kraft Foods World Travel Retail, a department which places travelers in focus and drives accelerated growth for the entire confectionery category.

Anna joined Cadbury International Travel Retail in August 2008 in the UK, where she led overall marketing projects in strategy, insight and communication and managed leading brands. She developed a strong belief in the importance of understanding travel retail shoppers’ behaviour as the key to future growth in the confectionery category, and as a result led research programs across every continent, generating key assets for our company.

Before joining the travel retail world, Anna’s passion for marketing grew while she was completing her Masters Degree and working at Nestlé Purina in Hungary in 2002. Her talent was spotted early on and she became the youngest brand manager for the country’s market leading pet food brand, Darling.

Following five years at Nestlé, Anna moved to the UK and joined Burton’s Foods where, as Group Products Manager, she was responsible for marketing across all export markets.

Documents

Exclusively for conference attendees "Conference 2013"